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For years, Lindsey battled sore, dry feet, and found it difficult to put forth time and effort into weekly pedicures and nightly treatments. After a hopeless visit to the podiatrist and several rounds of prescriptions, creams, scrubs, and broken foot files, she was near ready to give up on ever finding a solution.  
 
One day however, Lindsey realized there was one expert she had failed to contact about this matter –  He would surely have the answer! That night while petitioning God, Lindsey included in her prayers an inquiry as to how her feet could be healed – knowing that it would surely take some kind of miracle!Trusting that through her faith, her feet would be healed, Lindsey went to bed reassured that all would be well.
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The following morning when Lindsey awoke, she fully expected to discover a brand-new set of feet! Overflowing with anticipation, she slowly peeled back the sheets.  To her dismay she found her feet just as dry and cracked as the night before. Feeling a little discouraged, she realized some miracles take time. Maybe the answer would be a product that she would be guided to, and maybe it hadn’t even been invented yet. That was it! Right in that moment Lindsey saw the solution. The formula was revealed to her, and the ingredients came flowing into her mind, along with a vision of how it would work.  She knew this divine inspiration was her answer!

That day Lindsey gathered the ingredients, and formulated them into an ointment on her kitchen stove. Confident this would work, she put the product on her feet. After 30 minutes, she decided to check on the results, and to her amazement her feet were unrecognizable! She shared the good news with her husband that night and he was equally amazed.

 

The unique factor about Lindsey's formula was that she had done it all backwards. Rather than exploring, studying, researching and testing to find a formula that would work, she found the formula that worked and later tested, studied, and researched as to how and why it worked so well.

“I remember being invited to teach a class at a large cosmetology school in Utah County," Lindsey recalls,'After the class was over, one of the instructors came up to me and said, ‘Do you realize you have created the blue ribbon formula?’ As I looked at her a bit puzzled she continued,‘Skin care is my background, my career and my life. If I were asked to create a perfect formula for healing dry skin these ingredients would be my choice! How did you know?’

Science had always known, but I hadn’t.  This was another confirmation that hydroheel was truly amazing!”

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 Lindsey had created and designed the first ever elastic, disposable, plastic (PE) sock. Working as one with her signature formula, it was a treatment system that dramatically revolutionized the skin care industry - enabling customers to run errands while getting an amazing pedicure treatment at the same time! 
 

As word quickly spread about the “Miracle Ointment”, Lindsey began to receive requests. Soon she was making several batches of ointment right from her kitchen, and within 30 days, her product was already in 12 Utah retail stores. Live demonstrations at expo shows, and in the lobbies of spas, salons, and clinics spoke for themselves. The results were so astounding that Lindsey could not keep enough product in stock. 

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Reflecting on this experience Lindsey says,

 

“I would walk in to spas and salons (often without an appointment ) and offer to do live demonstrations on anyone who had dry feet.  By the end of the demonstration the managers would place an order every time. The results spoke for themselves. I’ll never forget the day I stopped by a very high-end spa/plastic surgery clinic that serviced Northern Utah’s elite. I thought to myself, ‘If I can get this product into this spa then I will gain the credibility I need to grow my business.’ I walked in and asked for the manager. When she came out and looked at me I could see in her eyes that she was already planning to shoot me down. After introducing myself and telling her about my product, she said, ‘It’s cute and clever what you are trying to do, but we typically don’t carry homemade products here. We order the best in the business because we have a reputation to maintain.’ I asked her if she already had a product that transformed dry feet and she said that’s what her pedicures were for. I then told her that my product was a great way for her customers to maintain their pedicure results in between their appointments. She looked skeptical but then said, ‘Tell you what. I have a lady who has been coming to me for 30 years. She has the worst feet I have ever seen. Nothing I have tried has helped her feet the least. Leave me one of these kits and I’ll send it home with her on her next appointment. If she comes back with transformed feet, I’ll put in an order the same day.’

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That seemed fair, so I left her with a kit – not knowing if she would really give this kit to her client or if I would ever hear from her again. Four weeks later to my surprise I received a phone call from this very manager, ‘Lindsey..it really is a miracle! I could not believe it when I saw Jeneane’s feet. I’m ready to order.’

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After that I began taking my product to women’s expos and trade shows. I set up a booth and lined the front of it with bar stools. I offered free treatments with a foot rub to anyone who wanted to try it. Who doesn’t want a free foot rub especially after being on their feet all day at an expo? We had a constant line and crowd in front of our booth all day each day. The live before and after demos were perfect for advertising because they were real and they were genuine. I remember wishing that I had a camera there to film it. As these women marveled at how their feet looked in front of the crowd of bystanders it was priceless. Every person who sat in that chair and had a treatment done, purchased a kit. We sold out of product at every show. It was incredible!”

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Soon Lindsey’s product sparked the attention of ABC's Shark Tank (Season 1) investor, Kevin Harrington. Who partnered 50/50 with Lindsey on one of the first ever "newsmercials" of its day, helping bring her product Hydroheel into the national spotlight. Later, Lindsey’s product would go on to win first place in a nationwide inventor's contest, striking Lindsey a licensing deal with an international investor, and bringing her product to the global scene. In no time at all, happy customers began sending in their testimonials, of how this product had transformed their skin almost overnight. It was then Lindsey learned that fans weren’t just using her product for their feet – they were experiencing transformation from head to toe. Testimonials of wrinkles fading, eczema disappearing, scars healing, rashes clearing, blisters and calluses being alleviated, foot fungus subsiding, chapped lips and weathered hands being instantly restored, and even cuticles being fortified – were daily reminders that this formula was of divine origins. 

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As testimonials continued to pour in, inspiration led Lindsey to tweak her formula to create an entire line of Hydroheel products. This allowed her to develop separate product lines in which she could take the same amazing formula and tailor it for a variety of skin conditions. It is Lindsey's pleasure to share these amazing products directly with you the consumer. We use all-natural oils and ingredients in our formulas. Each product is packaged with love and quality approved by Lindsey herself. It’s our hope that Seraph Skin will not only improve your skin, but more importantly improve your life. After all, everyone should love their skin!